OUR STORY

Minal Siyal

Dreamer. Travel enthusiast. Conscious Executive Officer. 

Always followed the must-dos of life, one phase after another. But as I evolved within, I realized this everyday monotony was killing me. It was slowly taking away my motivation, desire and drive. I needed something more fulfilling.

On the other end of the spectrum, lay my constant frustration with my health which saw a rather bad phase. One that I couldn’t share with everyone, one that kept eating into my happiness. Only when I met a few professionals in the field of Nutrition and Health development, did I slowly start making significant changes to my lifestyle. I was reading labels of almost everything that I consumed/applied/indulged in. It wasn’t a random erratic phase, but instead a more thoughtful and conscious way of just living.

The two phases united when I quit my career in Advertising. Driven by building capacities of self and those around and after a lot of research and reflection, I discovered that the region needed a single platform for COV (cruelty-free, organic, vegan) products.

It felt comforting knowing that we could create a space for women, men and kids to find solutions that weren’t mixed with complicated ingredients that they neither understood nor knew of.

I then decided to launch BEAUTY BINGE. A name that made me simply want to start a conversation about what Beauty really meant and why would it be restricted to women alone when we’re all made beautiful? And well, Binging, came into play almost instantaneously, binging when Netflix-ing, when eating out, when simply chilling. Culturally, we are a group of people who enjoy indulging so why not do what we do – with just this filter of responsibility?

Of course, the adventure doesn’t end because who dreams of launching their own venture amidst a world-wide pandemic. But that too has brought me immense learning and has only added to this journey of creating this community of conscious and happy bingers despite the complexities!

This page remains incomplete without mentioning the silent but significant contributor to the world of BB & Minal. Varun, the partner in all aspects of life. His role, cannot be defined in a few words but will always remain integral to all that we have done, are doing and will continue to do.

Happy Binging!